Archives par auteur clairerozain

PART 1 : Influencer in User acquisition ; how to begin ?

claire rozain influencer

Influencer marketing for performance in gaming, let’s make it REAL. ( PART 1.) A LOT are speaking about It but this new buzzword of influence marketing seems actually quite mysterious ! In this article I hope this will demystify what is actually the continuity of affiliation marketing but … for apps and on social media. […]

Facebook took position on iOS 14 ; the end of IDFA and Audience Network or a HUGE opportunity to grab high value users half price without MMPs?

Facebook took position on iOS 14 ; the end of IDFA and Audience Network or a HUGE opportunity to grab high value users half price without MMPs?

On the 26 August, Facebook finally made a statement on iOS 14 and Facebook will not collect IDFA on iOS 14 device ! Facebook announced on iOS 14 : Facebook will not collect IDFA Monetisation is at risk FAN may disappear Security is with Off-Facebook This is a big shift for the industry as many […]