Google for Games Summit unveiled the play as you download exciting feature to get progressive install experience ! This will allow users to play a short version of the game while downloading the content. Following up on progressive web app and instant app, Google is now pushing the mindset to load always faster in store […]
Archives par auteur clairerozain
Top of the chart and kind of mythic idle ; HAPPY 6th BIRTHDAY Adventure Capitalist by Hyper Hippo Productions !! It was the anniversary of this mythic app and an influencer told me this ; but how does work influencer marketing? But how do you know It ? Well, I get it in my calendar. […]
If I tell you frictionless, unpredictable and amazing for christmas are you thinking about Preload ? If not, you should ! Preload outside of being the cheapest way to do user acquisition is in my sense one of the best channels to work on. With preload you are not an ad, you are an experience […]
Time has come to speak about DSPs aka Programmatic aka the revenue machine ! Even if programmatic sounds a bit like the word “problematic” trust me it should make you think about magic. Wait of what are you speaking about? Well, I am speaking about programmatic. This amazing channel fully automated with a fancy Machine […]
No matter where you are and who you are ; Facebook is probably in your media mix. With one of the highest reach and maybe the most advanced automation social media platform for deterministic data ; the blue one is definitely a powerful channel you will need to master in order to find and keep […]
Snapchat is my favorit platform to get new user and I will tell you why. Outside of beeing an amazing platform created by a young entreprenor and with an amazing compagny culture ; each time I have tried Snapchat in user acquisition I had better results than the blue one we all know. Really often […]
Creating an app can sometimes be challenging. However, I am deeply convince anyone can do anything if they access knowledge and are just motivated enough to achieve It. That’s actually how I had the crazy idea to create MYFOOTBALLEUZE back in the days to create my first gaming app during the WOMEN WW cup of […]
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Oct
Oct
Influencer marketing for performance in gaming, let’s make it REAL. ( PART 1.) A LOT are speaking about It but this new buzzword of influence marketing seems actually quite mysterious ! In this article I hope this will demystify what is actually the continuity of affiliation marketing but … for apps and on social media. […]
android
Why It is ok to pay 30% fees to Google Play Store and you should stop to complain about it ?
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Sep
Sep
Why It is ok to pay 30% fees to Google Play Store and you should stop to complain about it ?
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Août
Août
Is iOS 14 the end of IAP, in favour of subscription model and Apple Arcade ?
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